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University Introduces TERPRIDE

April 21, 2014

Alana Carchedi 301-405-0235

Department of Transportation Services and University Relations Partnership Creates Mobile 'Experience Vehicle'

TERPRIDECOLLEGE PARK, Md. – On April 22, the University of Maryland will debut TERPRIDE, a retro-fitted Shuttle-UM bus now transformed into a mobile 'experience vehicle.'  Reengineered by technology and wrapped in UMD colors, TERPRIDE will be officially unveiled at the Adele H. Stamp Student Union from 11 a.m. – 1 p.m.  Students, faculty, staff and media are invited to explore TERPRIDE. The event will feature interactive games, music and a chance to win prizes including a free two-hour TERPRIDE rental.

TERPRIDE, created in partnership between the Department of Transportation Services (DOTS) and University Relations (UR), allows the University to take Maryland Pride on the road, transforming any location into a hub of Terp spirit.  It will also be available for rental for UMD related events.

"We are extremely excited for TERPRIDE to hit the road," said David Allen, executive director of DOTS.  "We've created something unique and innovative and we can't wait for people to experience it."

"This campus hosts thousands of visitors each year, and yet there are opportunities out there – state and county fairs, high schools recruiting events, alumni gatherings – that we haven't fully taken advantage of," said Brian Ullmann, assistant vice president, marketing and communications. "TERPRIDE gives us an unbelievable opportunity to extend the University beyond College Park, and reach thousands of alumni and friends."

TERPRIDEEquipped with flat panel monitors, computers, and satellite television, TERPRIDE is the perfect vehicle for red carpet photo opportunities, tailgates, and alumni events. 

TERPRIDE will be in New York City on April 24 for the Alumni Association's Maryland in Manhattan event, as well as other alumni events in Rockville (May 1) and Arlington (May 8). At Maryland Day on April 26, TERPRIDE will feature games like Fearless Factor, which will include mystery boxes, trivia, and blind taste tests. 

When Terps spot the bus at events or on the road, they are encouraged to mention the location or snap a photo and post to social media using the hashtag #TERPRIDE. Also, visit the UMD Facebook page for a behind-the-scenes look on the making of TERPRIDE.

Faculty and staff can rent TERPRIDE by contacting DOTS at 301-314-7271.  Learn more about TERPRIDE availability by emailing charterUM@umd.edu.