Katie Lawson, 301-405-4622
COLLEGE PARK, Md. – The University of Maryland held its fourth annual day of giving on March 8, raising $2,226,934, with 6,355 total gifts from students and parents, faculty and staff, campus organizations, and alumni. Giving Day, a 24-hour giving challenge, supports student scholarships, academic programs, and campus initiatives.
"Giving Day included contributions from every college and school, dozens of student groups and other units – a true team effort," said University of Maryland President Wallace D. Loh. "With great successes like this, our University’s tremendous momentum continues to build."
Donors were asked to give a minimum gift of $10 to one of the many giving options available-- schools and colleges, athletics, libraries, performing arts, as well as Greek and student organizations-- or to support a specific department or program within a school and college of their choice if it was not listed. Gifts were also donated to several University funds, including the President’s Fearless Fund, which supports the university’s Do Good Institute, and Keep Me Maryland Fund, which provides fast, emergency aid to students at risk of withdrawing from Maryland.
Athletics led the donations with $312,046, followed by the College of Behavioral and Social Sciences and the Robert H. Smith School of Business, who raised $83,602 and $61,296 respectively. The College of Behavioral and Social Sciences saw the highest number of gifts with 611, followed by the A. James Clark School of Engineering, with 491, and the College of Arts and Humanities with 298.
“This year’s Giving Day was a ground-breaking success for the University of Maryland,” said Brian Logue, Senior Director of Annual Giving at UMD. “Through the collaborative efforts of the entire campus, we were able to bring together the university community, locally and beyond, to create excitement around supporting our institution.”
To engage the University of Maryland community in giving, the offices of Annual Giving and University Marketing created hourly challenges and several opportunities for units to receive matching funds, which were donated by Michael and Debbie Schwab and family, the Clarvit family, the College of Education’s Board of Visitors, Robert Satterfield ‘95, Dr. Allen Schick, the School of Public Health, the College of Computer, Mathematical, and Natural Sciences, and Robert Infantino and Doris Campos-Infantino. As donors made gifts, the results were displayed in real time on a leadership board on the website givingday.umd.edu.
Leading up to Giving Day, the university generated buzz around the fundraising event with its What’s in the Box? tease on social media. Giant gift boxes were placed across campus. The contents of the box were revealed on March 8 on the Giving Day website, where visitors were encouraged to provide a gift to the university to help bring Fearless Ideas to life.
Since its launch in 2013, UMD’s day of giving has raised more than $3,172,774,receiving 12,384 giftsfrom students, alumni, parents, faculty, staff, and friends of the University.